I enjoy t-shirt design but don’t get the opportunity to do it nearly enough for my liking. That’s why I got excited when we started to develop an online store at Sad Runner. This store means I get to do all the t-shirt design and graphics I want.
T-shirt design is so much fun. I love the challenge of simplifying a concept so that it works on a shirt. Even more, t-shirt design is a challenge in understanding your target audience. If you design something you like, but it falls flat with the consumer then you must go back to the drawing board.
With Sad Runner, I want to create designs that are motivational in nature while also keeping with current trends to keep the design popular. No small task.
Here’s each t-shirt design I came up with for the first test round:
Currently, we’re testing each t-shirt design using a direct to garment printer that allows us to order small quantities. However I expect, if the shirts sell well, we’ll start to order custom productions which will give me even more options for design and graphics placement.
I’ve always wanted to sell shirts online and have an excuse to do t-shirt design regularly. Now I finally have a reason to get good at designing shirts for the Sad Runner audience.
For each t-shirt design, I started in Adobe Illustrator to craft the initial graphic in vector format. Once I was happy with the design, I imported it into Photoshop to add textures and vintage wear and tear to the graphic.
I thought the initial t-shirt design concepts turned out great. However customers will be the ultimate judge of whether I got it right or missed the mark. Still, I’m looking forward to coming up with future concepts to try out.