MotelChurch is a unique nonprofit organization that works to bring hope to the working poor and homeless living in rundown weekly motels. Each week, volunteers meet at these motels to provide food, encouragement and church services for people living there.
I worked as the Communications Director for MotelChurch and oversaw all the creative design and marketing efforts for the nonprofit, including the development of their websites.
MotelChurch has three websites with three distinct purposes, though I wanted them to all work together as a single entity. Stylistically, they all shared the same elements while each one functioned independently of the others.
I developed a common theme for all three sites to use which kept each site’s styles in sync. I built each website on WordPress with my theme work based on the Genesis Framework.
From there, customizations were made to each site to ensure they all worked as planned. Some of these customizations ranged from serving video via an Amazon S3 server to interacting with our mailing list provider.
The leading marketing site utilizes a lot of photos from out at the motels. The images are compelling and emotional, propelling the story of MotelChurch. Compelling storytelling built the nonprofit and the website is now an extension of that. I also implemented SSL and integrated the leading site with Stripe so that the nonprofit could take donations online.
The next site I built was the Help Center, a self-service documentation library designed to answer questions volunteers have about serving at the motels.
The third site is a training site to educate volunteer leaders who plan to run different initiatives at the nonprofit. The site utilizes multiple video modules that I edited, and I also helped co-write the curriculum taught in the videos.
As a result, we were able to scale marketing efforts in multiple states and also train new leaders efficiently and painlessly.