Every couple of years I take DSI’s marketing property through a complete website redesign. Each time I learn more about what works for our prospects and get stronger as a designer for the company. The 2019 website redesign proved to be just as much fun as my previous ones.
Each time my process starts the same, with research. I begin by creating or updating my Buyer Persona data. I think it’s essential to keep your Buyer Persona’s up-to-date so I check them annually. This exercise always uncovers new things about my users, what they like, what they’re looking for, and how best to communicate with them through my design work.
Once I complete my research, for a website redesign, I look at the existing content to see what needs better organization, where I can streamline the technology used; I make a note of anything I think I need to rework. After that, I start sketching my ideas and begin my plan for the structure of the site.
Website Redesign Specifics
For the DSI 2019 website redesign, I chose to build a custom theme using the Divi framework on WordPress. The site itself utilizes a lot of landing pages for advertising, so I wanted to build on a platform that allowed us to A/B test and re-use content quickly from page to page. Divi brought a lot of functionality out-of-the-box which was nice for a change. I then just customized the parts of the code I needed to make it work for our online strategy.
The entire website redesign process with, research and planning, took a few months with the bulk of the design work coming in at around 30 days or so. The site itself had a lot of content that needed re-formatting to work with the new framework, so that took the most time.
Like I mentioned earlier, I enjoyed this website redesign as it allowed me to get better as a designer and also learn more about what makes my target market tick.