Of the variety of things I do, website design must be near the top of my list. I enjoy developing sites and communicating a brand’s values through their online presence. And nothing gets me more excited about website design like when I know I can use it to make a dramatic impact on people’s lives.
The Medicaid program is of critical importance to American society, but with spending outpacing inflation, states must seek ways to reduce costs and improve efficiency. That’s where Cornerstone comes in to play.
Cornerstone partners with states in dire need of savings to improve their Medicaid programs using patented solutions that both improve health and reduce costs.
When working at Cornerstone, from developing the brand to the website design, I found it refreshing to restrict myself based on my target audience’s demands and tastes.
To achieve this, I spent a lot of time researching the US Government’s design standards. Their standards are surprisingly well-thought-out and communicated as well as any leading tech company. I knew if I could meet these standards, then my target market would find some familiarity. After all, their internal apps, websites, and documents all followed this same standard. If I want our audience to fill at-home with our presentation and our brand, then I needed to play along with everyone else in the space.
For Cornerstone’s main marketing website design, I utilized a lot of stock imagery to help tell the narrative of Cornerstone and what the company can do to improve lives. Each page is optimized for search engines and features a call to action inviting readers to work with Cornerstone on their next Medicaid project. I built a custom theme for the site on top of the Divi framework using WordPress
The site is of course mobile responsive, keeping information front and center on every device.