Adam’s career falls somewhere between marketing and design. From brand identity to social strategy, Adam’s work is as diverse as his interests.
Adam believes design is more than just aesthetics. Design has the power to make a quantifiable impact. Whether it’s the response rate of a direct-mail campaign or the heat map results from a new website, everything can be measured and optimized.
Though he is comfortable in plenty of environments, Adam prefers to spend his time either working with early-stage startups needing to get their product/service in front of customers or slightly more mature organizations looking to optimize their communication efforts.
Pastor of Network Development at Saddleback Church
Sales Vice President at Aetna
Adam’s web work usually falls in to two categories. For standard HTML sites and applications, Adam prefers to work in Bootstrap and for CMS powered sites Adam specializes in custom WordPress design using the Genesis Framework. After over a decade of designing for the web, Adam has used a variety of systems and platforms but has narrowed his focus in recent years to Bootstrap and WordPress.
- Bootstrap 3
- WordPress (Genesis)
- UI / UX Design
- HTML5 / CSS3
Adam got his start as a print designer so don’t be distracted by all his web work. In fact, Adam believes his eye for print is what gives him a unique approach to user interfaces on the web.
- Brand Identity / Logos
- Outdoor Advertising
- Corporate Collateral
- Direct Marketing Materials
From user experience and customer service to outbound sales and content marketing, Adam believe’s it’s all about the data. If you’ve spent any time with Adam then you’ve heard his mantra, “what you track is what you grow.” This philosophy permeates every aspect of Adam’s marketing efforts. If you want results and the metrics to prove then Adam’s your best friend.