One of the many documents I manage for DSI is a 20-page corporate brochure that educates and informs prospects on the company but also dives deep into the services we offer to the industry. The corporate brochure is more like a magazine or catalog in that it covers a lot of content in one package.
Like all my print work, I laid out this corporate brochure using Adobe InDesign though the piece exports to a PDF instead of sending to a printer. Our sales reps email this PDF (or a link to it) to consultants looking to know more about the services we offer. Each rep has a version of his/her own with their unique contact information complete with link tagging to track the success of the project.
The PDF itself brings a little interactivity as it links to our website and video presentations all from within the corporate brochure’s design. So readers can click links in the booklet to view more content online. This interactivity turns a 20-page corporate brochure into a multi-media presentation that differentiates the company from competitors.
The corporate brochure has worked well for DSI over the years as I loaded it with information our prospects routinely request but packaged it in an easy to digest way.
Each year I update the design to reflect the current styles, statistics, and colors for the brand which keeps this brochure up-to-date and ever useful for the sales team.
I don’t do a ton of print layouts these days, but I still enjoy them. I like the challenge of cutting up a bunch of content into digestible chunks and formats, so the reader isn’t overwhelmed.
This project was a fun one because it had more pages than usual so I got to treat it more like a magazine which allows me to play with layouts and imagery more than your average corporate brochure.