During the latter part of 2018, I began reworking my plans for the next year of this website, what I called ‘AW19.’ In 2002, this website became my home on the web and where I learned to build websites. My first sites were all static HTML built in Dreamweaver. I didn’t code much then. I was a print designer and college student looking to create websites because they captured my imagination and seemed to have almost no limitations.
I even remember the night, years later, when I discovered WordPress, a night I rebuilt this very website. All of the advancements in my career seem to intersect with this website. And despite my love of marketing, it’s never been a site to market me as much as it’s been a playground for me to better understand the design tools available.
Even now, with AW19, this site is an excuse to dive deeper into WordPress and their new advancement, Gutenberg. For the first time in years, I’m not using a custom theme (yet) for AW19. Instead, I want to focus on learning Gutenberg and understand how it impacts content creation in WordPress.
Gutenberg is such a significant change to WordPress that I feel it demands focus from me and designing a theme might become distracting.
I chose to go with Atomic Blocks for my theme. It’s bare bones so I can hack it and customize it however I see fit, but it focuses on Gutenberg which is what I want.
Unlike the heavy page builders on the market today, I feel there is very little digital minutia between me, my content, and you the reader. What you see is very much what I produced, not a lot of bells and whistles. Even on mobile, I like that.
Like with Gutenberg, for AW19 I wanted to focus on content first. AW19 is more than a theme; it’s a plan of attack, a big picture focus. A big chunk of that focus is figuring out my voice in the content I create.
For years I’ve only written about mental health through my website Sad Runner. I know I have more to say, I need to mine my brain for the content that’s inside. AW19 is a way to strip down all the day-to-day BS of my life and focus on creating the content I want to produce.
What’s Next for AW19?
We’ll see how the year goes, won’t we? I know I want to get some of my design and marketing thoughts down on the page. I also want to share some of the hacks and tactics I use to develop brands.
While I know where I’m going in the big picture (more on that later), I’m not worried about the content and where it takes me. I want to get back to creating.
I took too long off, buried myself in design work for my companies, and as a result, I burned out. Now I want to get back to the root of what I love, creating for the Internet. Building the web, and impacting the world through design.